No need to be an expert to understand how rapidly the market and its preferences are changing. Today, no marketing team can develop a strategy to promote the brand without the preliminary studied competitive environment and consumer demand. Guess-work or trusting the opinion of only one specialist can cause the company heavy losses both in financial and image terms. Many companies often let their employees assess the situation on the market, but, as a rule, these estimates are far apart from the truth. As a result the companies incur the losses in turnover and their strategy is not implemented in the environment of the target audience. After receiving the requests for the brand strategy development we primarily recommend to study the market and set the tasks for our professional team. Up to date we have conducted the researches in such areas as fashion retail, fast food, shopping and entertainment centers and other areas.